IT TAKES
LESSTHANUTHINK...
a new approach to ending college binge drinking
LessThanUThink is a student-run, student-generated campaign
that uses humor to emphasize the negative social and physical
consequences of college-age binge drinking.
We use polished, attractive design to share the definition of
binge-drinking as a guideline, not a judgment.
WE CREATE CONVERSATIONS WITHOUT PREACHING.
WHAT WE SAY
WHAT PEOPLE SAY
AMERICAN ADVERTISING FEDERATION
2013 Professional ADDY Awards
2011 Professional ADDY Awards
2011 Student Awards
2010 Student ADDY Awards
PUBLIC RELATIONS COUNCIL of ALABAMA
2010-2015 Medallion Awards
2015 Award of Excellence
2015 Certificate of Merit
2014 Award of Excellence
2013 Award of Excellence
2011 Award of Excellence
SOUTHERN PUBLIC RELATIONS FEDERATION
2012 Lantern Awards
2012 Award of Merit
2011 Lantern Awards
2011 Award of Excellence
PUBLIC RELATIONS SOCIETY of AMERICA
2012 Awards
2011 Awards
CENTER of COMMUNITY BASED PARTNERSHIPS
2011 Award
THE CENTURY COUNCIL
2012 Grant for $110,000
2012 Addendum Grant for $12,000
2010 Grant for $75,000