LTUT was on Mississippi State University's campus in fall 2015. The campaign lasted approximately a month and covered MSU's homecoming game, National Alcohol Awareness week, Halloween and the much-anticipated football game against The University of Alabama. Between LTUT booths, creative Halloween themed selfie stations, and campus activities, MSU stayed busy and worked hard on implementing the campaign. A week before the MSU v. Alabama football game, LTUT MSU hosted a few Twitter contests engaging with students from both universities to build hype for the big game. Our biggest success was a sorority contest, where all of MSU's Panhellenic sororities were given a retweet challenge. Chi Omega took home the win!