ourgoals

To increase awareness of the definition of binge drinking: Four to five standard drinks in a two-hour period.

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To increase awareness of the undesired results, situations and consequences associated with the over-consumption of alcohol among students.

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To increase the number of students at universities who associate the over-consumption of alcohol with negative consequences and consider monitoring their drinking habits.

whatmakesusdifferent

"We use polished, attractive design to deglamorize college-age binge drinking."

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"We aim to share the definition of binge-drinking as a guideline, not a judgement – create conversations without preaching."

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"We give people the space to wrestle with what the campaign says to them."

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"We avoid scare-tactics because research shows our approach works."