
ourgoals
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To increase awareness of the definition of binge drinking: Four to five standard drinks in a two-hour period.
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To increase awareness of the undesired results, situations and consequences associated with the over-consumption of alcohol among students.
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To increase the number of students at universities who associate the over-consumption of alcohol with negative consequences and consider monitoring their drinking habits .
whatmakesusdifferent
We use polished, attractive design to deglamorize college-age binge drinking.
We aim to share the definition of binge-drinking as a guideline, not a judgment – we create conversations without preaching.
We give people the space to wrestle with what the campaign says to them.
We avoid scare-tactics because research shows our approach works.