The first implementation at SHU was during spring 2014 and focused on encouraging students to have a safe spring break. During this campaign, the LTUT SHU team hosted several events including: Pack the Pitt, a LTUT Beach Party, a LTUT Flashmob, a happy hour event and a Valentine’s Day information table. During these events, posters were hung, LTUT SWAG was given away and students were reminded of the negative social consequences of binge drinking.

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SHU 2014 Spring Break campaign