The first implementation at SHU was during spring 2014 and focused on encouraging students to have a safe spring break. During this campaign, the LTUT SHU team hosted several events including: Pack the Pitt, a LTUT Beach Party, a LTUT Flashmob, a happy hour event and a Valentine’s Day information table. During these events, posters were hung, LTUT SWAG was given away and students were reminded of the negative social consequences of binge drinking.

SHU 2014 Spring Break campaign