University of Alabama
Where it all began; LessThanUThink was created and implemented in Tuscaloosa, Alabama at The University of Alabama in fall 2010 and spring 2012. During the fall 2010 campaign, LTUT hosted several events, including Happy Hour, bar events, photo scavenger hunt and Rising Tide tailgates. The LTUT UA team created posters for the campaign that included the humorous messaging to remind students of the negative social consequences of binge drinking. LTUT SWAG (stuff we all get) was also created by the LTUT UA team and was given out at events. With tremendous success of the first implementation, LTUT soon became nationwide.